The internet hasn’t been around all that long, but it has quickly become a part of our daily lives. Even if we don’t go online every day, you can bet that the people and businesses we deal with do go online every day. But regardless of who is going online or why, it all comes [...]
Social Bookmarking For the Win
Social Bookmarking could be one of the best things that ever happened to websites and blogs. Basically Social Bookmarketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content. This gives the user a way to [...]
Blogging Your Way To Success
One of the cheapest and most effective ways to get the word out there about your business’ goods and services is with a blog. Blogs are excellent because they can be updated at your leisure, are specifically calibrated for ease of use, and, best of all, they can be entirely free. How can a blog [...]
Create Controversy
When you are constantly creating content for your blog it can become a tiresome and mundane task. You have to think of topics everyday and it can get a bit overwhelming at times. Even when you are talking about your passions, the constant need for content can get a bit boring. What about having some [...]
Web Copywriting: Essential or Not?
One of the things that makes the Internet so appealing is the fact there is plenty of useful and entertaining information to be found. Of course, some website owners prefer to simply copy data from other sources as a way to flesh out the content of their sites. When this happens, they miss out on [...]
Keyword Search Engine Ranking Will Propel Your Site To The Top
Using keyword search engine ranking to help propel your website to the top of the search engine rankings is one very effective way to drive more traffic to your website all for free. Besides the free traffic another wonderful benefit of this type of traffic is that it meets yet another criteria for quality website [...]
Maximum Benefit For a Minimum Effort
If you want the benefit of search engine optimization (SEO) but just don’t have the time, or inclination, to learn how to do it or to spend the time doing it yourself, you don’t have to miss out. You can hire search engine optimization experts to do it all for you. If you’re a small [...]
Copy and Story Telling Equals Success
Any successful copy is going to tell a story. Just how well that story is told makes all the difference in whether or not a prospect turns into a customer. Here are a few tips to help you tell your story in a way that will hold the attention of the prospect and keep it [...]
Useful Exercise for Your Promotional Marketing Materials
Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in [...]
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